WCFF: Hard Hats, Soft Facts: Breaking Down Construction Finance Myths
Join us for an eye-opening session where we bust the biggest myths around construction and development finance — and unpack what really matters when it comes to funding this high-growth, high-risk sector. Led by the specialists at ProLend Solutions, this session will cut through the confusion with real talk, smart insights, and practical takeaways that brokers and advisers can use right away.
Description
Join us for an eye-opening session where we bust the biggest myths around construction and development finance — and unpack what really matters when it comes to funding this high-growth, high-risk sector. Led by the specialists at ProLend Solutions, this session will cut through the confusion with real talk, smart insights, and practical takeaways that brokers and advisers can use right away.
In this session, we’ll cover:
🔨 Why construction finance is not as scary as it sounds — and where the real opportunities lie
🏗 The common myths and red flags that cause deals to derail (and how to avoid them)
📈 How brokers can confidently approach construction and development lending with non-bank and private funders
🤝 What lenders are really looking for in a deal — from documentation to developer profiles
🔍 Real-life examples of deals done well, and how ProLend turns complexity into clarity
Whether you’ve never touched a build or you’ve worked on dozens, this session will give you the confidence and tools to elevate your construction finance game.
SPEAKERS: Peter Flanders, CEO ProLend Solutions & Edward Benson Construction Manager ProLend Solutions & Hosted by Donelle Brooks - Head of Forum for the WCFF

Why should Brokers and Advisers attend the webinar?
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To understand the biggest misconceptions and realities in development and construction lending
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To learn how to better position your clients and deals with private lenders
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To gain practical frameworks for managing risk, timelines and drawdowns
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To hear real-world examples of successful construction deals — and why they worked
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To ask your burning questions live with one of the industry’s leading experts
Who should attend the webinar?
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Commercial brokers looking to expand into construction or development lending
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Mortgage brokers seeking to diversify into higher-margin opportunities
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Advisers working with developers, builders or high-growth SMEs
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Referrers wanting greater clarity around construction and development finance
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Anyone looking to demystify the funding process in property development
