How To Influence Customer Behaviour - Brought to You by eMatrix
Learn how to influence customer decisions with positive language, smart communication techniques, and behavioural tools that build trust and guide better outcomes.
Description
This education is brought to you by FBAA and eMatrix. FBAA members receive an exclusive 50% discount on all eMatrix courses — reducing every program to $55 (incl. GST). eMatrix provides short, practical, video-based training designed for the fast-paced mortgage broking industry. To view the full information please click here.
How To Influence Customer Behaviour
Our choice of words has a massive impact on how we influence a customer’s mood and decisions. This course shows you how to steer conversations in a positive direction by eliminating negative language, acknowledging customer effort, offering choices that build trust, and using the powerful ‘Decoy Effect’ to guide decision-making.
Topics Include:
1. Acknowledging customer effort – Know how to say thank you
2. Negative language – Put it in the bin
3. Options – Give customers a sense of choice
4. The Decoy Effect – How to influence customer decisions
You’ll Learn:
- How to use language that builds trust and confidence
- Ways to positively influence customer behaviour and decision-making
- Techniques for reducing resistance and improving cooperation
Who It’s For:
- Brokers who want to guide clients more effectively during conversations
- Support staff and leaders who want to strengthen communication outcomes
How It Works
1. Register here (free) to get started.
2. You’ll be redirected to the eMatrix Broker Learning Page.
3. On the eMatrix page:
- Click ‘Sign In’ (top right) to create your account.
- You’ll receive an email to set your password.
- Once logged in, pay via credit card and enjoy 30 days access.
4. For multiple users, select ‘Order for Multiple Users’.
5. Use your FBAA discount code for 50% off (All courses $55 incl. GST).
6. Complete the quiz — your Certificate will be emailed automatically.
7. Log in anytime to enrol in more courses.
Register now and start your eLearning journey today!
By registering for this program, you acknowledge and agree to the terms and conditions on our website and the eMatrix platform.